25 Jun | CHICC Expert Workshop: Designing for Demand – Market Intelligence and Competitor Analysis
Join us to unpack why knowing your market and competitors early is critical for success.
Date: Thursday 25 June 2026
Time: 9:00 am – 12:00 pm
Venue: ACMD Auditorium, Level 1, 27 Victoria Parade, 27 Victoria Parade, Fitzroy VIC 3065
Session format: Workshop-style and in-person only, with presentations, practical advice and hands-on activities
Registration: Free to attend, but registration essential
Who should attend?
- Healthtech innovators, founders and CXOs
- Researchers, scientists, product designers and product developers
- Medtech, digital and connected health professionals.
This CHICC workshop is powered by ANDHealth and supported by the Victorian Government.
Australian innovators are world‑class at science and technology and have a strong foundation to build globally competitive solutions. By developing a deeper understanding of target markets, stakeholders and the competitor landscape, innovators can better design for real‑world demand – creating evidence‑based solutions that drive adoption, enable reimbursement and support sustainable growth.
Join us to unpack why knowing your market and competitors early is critical for success. You'll learn how to use market intelligence and competitor analysis strategically to design for demand – ensuring your solutions effectively align with real unmet needs from the outset, and are positioned for scalability, adoption and long-term success.
You'll leave with improved knowledge to understand your market, enhanced skills to conduct meaningful competitor analyses, and practical tools and frameworks to apply immediately to your own innovation projects.
What we’ll cover:
- The crucial role of market intelligence
- Market sizing, segments and opportunity
- Private vs public markets
- Primary vs secondary market research
- Competitor intelligence and disruption
- Mapping the competitor landscape
- Regulators and reimbursement pathways
- Stakeholder value and risk perception
- Continuous market intelligence
- Challenging assumptions
- Practical tools and frameworks
- And much more!
Meet our experts:
Dr Sarah Benson, Research and Intelligence Senior Specialist, CommercialEyes
Sarah Benson has an Honours degree in Psychology, a PhD in Psychopharmacology and has been certified as a Competitive Intelligence Professional.
Sarah has ~20 years of experience in designing and conducting research, advanced statistical analyses and translating complex data into strategically aligned recommendations.
She has over 50 scientific publications, several book chapters and has led projects across Australia, USA and Europe. Sarah has expertise in quantitative research and a strong focus on research commercialisation and data-driven strategy development.
George Corias, Market & Patient Access Senior Specialist, CommercialEyes
George is a market access and healthcare strategy specialist with over five years of experience supporting pharmaceutical and medtech reimbursement and pricing outcomes in Australia.
He holds a Bachelor of Health Science and is currently completing a Master of Epidemiology, strengthening his evidence-based and analytical expertise.
George recently served as an HTA Assessor and Strategy Lead at the Australian Department of Health, where he led complex evaluations for PBAC submissions and contributed to high-level decision-making processes.
He has extensive experience across a range of market access submissions, with a particular focus on developing robust PBAC strategies and pricing approaches that align clinical, economic, and policy considerations.
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